About

Meet Tzivya Murrin

Through my unwavering commitment to compassionate care and advocacy, I have gained over a decade of professional experience and entrepreneurial insight that informs and enhances my work at Sensible Senior Planning (SSP). My dedication to healthcare started in my teenage years at a pediatric nursing home facility. Motivated by a desire to assist others, I established a volunteer organization that provided support for more than 500 medically compromised individuals and their families, offering essential services such as entertainment, transportation, and companionship.

More than ten years ago, I assumed the role of Social Service Coordinator in a dementia unit of a geriatric nursing home, where I gained valuable insights into the challenges that seniors and their families face, particularly in navigating Alzheimer’s care. Leading an Alzheimer’s caregiver support group allowed me to deepen my passion for advocacy, as I worked to deliver significant resources and guidance to those in need.

Earning my Personal Care Home Administrator (PCHA) license, I gained experience as a senior personal care home administrator, which further developed my understanding of the Medicaid process. This role highlighted the importance of transparency, efficiency, and ethical guidance in managing long-term care systems. Acknowledging a void in straightforward and practical support for seniors and their families, my wife and I undertook a significant journey across the United States. Our travels, during which we met with Medicaid offices, attorneys, and other professionals nationwide, enriched our knowledge and refined our strategies for senior planning.

In 2020, I established Sensible Senior Planning to offer families customized, compassionate support in navigating the complexities of the Medicaid process and beyond. My mission is to empower seniors and their loved ones with the resources necessary to make informed and confident decisions.

Outside of my professional commitments, I cherish time spent traveling with my wife and our three miniature dachshunds. I find joy in immersing myself in nature through hiking, as well as exploring beaches and visiting art museums. This blend of professional dedication and personal enjoyment strengthens my resolve to positively impact the lives of those I serve.

Founder, Tzivya Murrin
Hiking with my three miniature dachshunds.

“Through my unwavering commitment to compassionate care and advocacy, I have gained over a decade of professional experience and entrepreneurial insight that informs and enhances my work at Sensible Senior Planning.”

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